{"id":495285,"date":"2025-01-16T17:12:29","date_gmt":"2025-01-16T11:42:29","guid":{"rendered":"https:\/\/inc42.com\/?p=495285"},"modified":"2025-01-16T22:12:40","modified_gmt":"2025-01-16T16:42:40","slug":"how-shark-tank-fame-indulge-global-is-disrupting-the-concierge-market-via-whatsapp","status":"publish","type":"post","link":"https:\/\/inc42.com\/startups\/how-shark-tank-fame-indulge-global-is-disrupting-the-concierge-market-via-whatsapp\/","title":{"rendered":"How Shark Tank Fame Indulge Global Is Disrupting The Concierge Market Via WhatsApp"},"content":{"rendered":"

Imagine having VIP access to Wimbledon, securing tickets to sold-out music festivals, or owning a limited-edition Herm\u00e8s bag \u2014 all with just a WhatsApp message. That\u2019s the promise which Indulge Global is aiming to deliver.<\/span><\/p>\n

Launched in 2022 by Karan Bhangay and Advita Bihani, Indulge Global provides <\/span>luxury lifestyle concierge service. The startup garnered significant attention after its debut on a recent episode of the latest season of <\/span>Shark Tank India.<\/span><\/i><\/p>\n

\u201cThe response was overwhelming, with phones buzzing as affluent audiences rushed to embrace this new wave of effortless indulgence. The experience was both pivotal and exhilarating,\u201d Bihani said.<\/span><\/p><\/blockquote>\n

The brand has grown from serving just three ultra-high-net-worth individuals (UHNI) and their families in 2022 to catering to over 180 clients today and facilitating unique requests in 180+ countries.<\/span><\/p>\n

\u201cWe identified a gap in the market for bespoke, high-end experiences tailored for UHNIs and decided to create a platform that prioritises privacy, personalisation, and seamless service. The idea was to transform ordinary moments into extraordinary experiences, leveraging our (the founders) expertise in hospitality, technology, and cultural curation,\u201d Bhangay shared.\u00a0<\/span><\/p><\/blockquote>\n

The startup\u2019s clientele, which includes high-profile industrialists, actors, and entrepreneurs like Kunal Shah, Washington Sundar, and Arjun Kapoor, rely on its ability to provide extraordinary experiences that would be difficult to replicate elsewhere.<\/span><\/p>\n

Shark Tank India: A Game-Changer For The Brand<\/b><\/h2>\n

The turning point for Indulge Global came when it appeared on one of the episodes of the latest season of <\/span>Shark Tank India<\/span><\/i>. The show, which has become a significant platform for entrepreneurs, offered Indulge Global a chance to present its unique value proposition to a panel of investors.\u00a0<\/span><\/p>\n

The startup\u2019s innovative approach to concierge services, including its 0% commission model and the availability of a 24\/7 concierge team (referred to as \u201cGenies\u201d), captured the attention of both the sharks and the audience.<\/span><\/p>\n

During the episode, the founders offered insights into how the startup\u2019s service works and the growing demand for high-end, personalised experiences. They also highlighted the brand\u2019s transparent business practices, particularly the approach to pricing and the direct value that customers receive on the platform.\u00a0<\/span><\/p>\n

This openness resonated with the Sharks, who were impressed by the founders’ clear vision and business model.<\/span><\/p>\n

What Indulge Global Offers To Its UHNI Clients<\/b><\/h2>\n

Indulge Global provides an exclusive gateway to luxury experiences through two models \u2013 <\/span>\u00a0Indulge Blue to cater to the Indian audience for INR 50k annually and Indulge Global that caters to clients worldwide at\u00a0 INR 4 Lakh annually.<\/span><\/p>\n

Members gain access to a dedicated team of six to seven globally experienced professionals who are available 24\/7 and can fulfill unlimited requests via a private WhatsApp group\u2014from securing hard-to-get restaurant reservations to sending international birthday surprises.\u00a0<\/span><\/p>\n

It recently launched the <\/span>Indulge App<\/span><\/i>, which, it claims, is the \u2018world\u2019s most expensive app\u2019. Designed to offer a comprehensive luxury experience, the app allows users to manage their schedules with personalised calendars, conduct secure transactions using Indulge Tokens, and access curated reels showcasing the latest luxury trends.\u00a0<\/span><\/p>\n

The startup also introduced <\/span>Indulge Blue<\/span><\/i>, a special tier focused on the Indian market, which offers a relationship manager and a range of exclusive services for a price of INR 50,000 annually. For global services available 24\/7, the premium package costs INR 4 Lakh per year.<\/span><\/p>\n

Surge In Demand For Luxury Concierge Services In India<\/b><\/h2>\n

The luxury concierge market in India is experiencing a transformative shift, driven by an evolving mindset among UHNIs. Unlike traditional wealth preservation services, today\u2019s affluent clientele seeks curated, personalised experiences that transcend conventional luxury.<\/span><\/p>\n

Indulge Global has strategically positioned itself at this intersection of changing preferences, offering services that prioritise cultural enrichment, seamless convenience, and unparalleled exclusivity.\u00a0<\/span><\/p>\n

A recent study underscores the market\u2019s potential \u2013 the number of ultra-rich Indians is <\/span>projected to surge to 19,908 by 2028<\/span><\/a>, up 50% from 13,263 in 2023. Capitalising on this exponential growth, Indulge Global has set an ambitious target of serving 12,000 families globally by 2025.\u00a0<\/span><\/p>\n

Its recent breakthrough on <\/span>Shark Tank India<\/span><\/i> has not only validated its innovative approach but also positioned the startup to capture a significant share of this burgeoning luxury market.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"

Imagine having VIP access to Wimbledon, securing tickets to sold-out music festivals, or owning a limited-edition Herm\u00e8s bag \u2014 all…<\/p>\n","protected":false},"author":948,"featured_media":495287,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"title":"How Shark Tank Fame Indulge Global Is Disrupting The Concierge Market Via WhatsApp","image":"https:\/\/inc42.com\/cdn-cgi\/image\/quality=75\/https:\/\/asset.inc42.com\/2025\/01\/ftr-3-2.png","author_url":"https:\/\/inc42.com\/author\/brandlabs\/","author_name":"Inc42 BrandLabs","category":"Startup Stories","tags":"BrandLabs,Internet","twitter":"Indulge Global offers personalised concierge services via WhatsApp. The Shark Tank alumni turn impossible requests into extraordinary experiences. They aim to serve 12,000 families worldwide by 2025. Read More","facebook":"Luxury isn\u2019t just a service\u2014it\u2019s an experience. Indulge Global is disrupting luxury concierge services via WhatsApp . From securing impossible-to-get Wimbledon tickets to acquiring limited-edition luxury items, they\u2019re turning dreams into reality. Trusted by high-profile clients like Kunal Shah and Arjun Kapoor, Indulge Global is redefining personalised luxury for the digital age.","linkedin":"Where technology meets extraordinary experiences. Indulge Global isn\u2019t just a concierge service\u2014it\u2019s a lifestyle platform that transforms the impossible into reality. Zero commission. 24\/7 personal \u2018Genies\u2019. 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Trusted by high-profile clients like Kunal Shah and Arjun Kapoor, Indulge Global is redefining personalised luxury for the digital age.","linkedin":"Where technology meets extraordinary experiences. Indulge Global isn\u2019t just a concierge service\u2014it\u2019s a lifestyle platform that transforms the impossible into reality. Zero commission. 24\/7 personal \u2018Genies\u2019. 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