{"id":321205,"date":"2025-01-21T09:00:45","date_gmt":"2025-01-21T03:30:45","guid":{"rendered":"https:\/\/inc42.com\/?p=321205"},"modified":"2025-01-23T16:24:18","modified_gmt":"2025-01-23T10:54:18","slug":"fb-d2c-brands-in-india","status":"publish","type":"post","link":"https:\/\/inc42.com\/features\/fb-d2c-brands-in-india\/","title":{"rendered":"From Slurrp Farm To Paper Boat: Here Are 49 F&B D2C Brands Reshaping The Indian Consumer Market"},"content":{"rendered":"

India is renowned for its rich culinary delights, with each state offering a diverse array of food and beverage (F&B) experiences. Despite this, the Indian palate craves more for fresh and exotic cuisines and flavours.<\/span>
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\n<\/span>With over 140 Cr people having such affinity for a variety of food and beverages, Indian entrepreneurs have seemingly found a lucrative market, which, as per Inc42, is expected to <\/span>grow to $68 Bn by 2030<\/span><\/a>. Notably, startups have picked up this opportunity by catering to the requirements of people, through the D2C channels.<\/span>
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\n<\/span>According to Inc42, the F&B industry is estimated to grow at a CAGR of 25% by 2030. This is why the space is receiving a lot of traction from investors.\u00a0<\/span><\/p>\n

Last month, revenue-based financing platform <\/span>Velocity launched an INR 200 Cr<\/span><\/a> (around $23.5 Mn) fund for F&B brands. The fund has been floated to offer fast, scalable and flexible financing solutions to such brands.<\/span>
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\n<\/span>From established brands like Pedigree Petfoods, Amul, Baskin Robbins, and McDonald\u2019s to startups like iD Fresh Foods, Chaayos, Coolberg, and Paper Boat, there is no dearth of choices for Indian consumers, and still, there is enough headroom for both the existing and new players to flourish in the sector.<\/span>
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\n<\/span>The above statement can be substantiated by the fact that several F&B startups, including Blue Tokai Coffee Roasters, Plix, Pluckk, and TagZ have been making waves in the industry, backed by investors\u2019 trust. \u00a0 <\/span>
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\n<\/span>The influx of new startups with innovative product ranges has revitalised the sector, prompting Inc42 to compile a list of the F&B brands that are disrupting the Indian market.<\/span>
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\n<\/span>With that said, here are the F&B D2C brands reshaping the Indian consumer market.<\/span>
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\n<\/b>(Note: The list below is not meant to be a ranking of any kind. We have listed the Indian F&B startups in alphabetical order.)<\/span><\/i><\/p>\n

1. Beyond Snack<\/b><\/h3>\n